{"id":20660,"date":"2025-12-18T08:38:04","date_gmt":"2025-12-18T07:38:04","guid":{"rendered":"https:\/\/www.masina.rs\/eng\/?p=20660"},"modified":"2025-12-18T08:38:05","modified_gmt":"2025-12-18T07:38:05","slug":"first-trump-tower-hotel-in-europe-defeated-by-grassroots-movement","status":"publish","type":"post","link":"https:\/\/www.masina.rs\/eng\/first-trump-tower-hotel-in-europe-defeated-by-grassroots-movement\/","title":{"rendered":"First Trump Tower Hotel in Europe Defeated by Grassroots Movement"},"content":{"rendered":"\n

\u201cIt is necessary to recognize our own victories and our own strength,\u201d architect Miljan Salata told Ma\u0161ina, adding that the withdrawal of Kushner\u2019s company represents a battle won in a years-long struggle. Salata believes this is a clear result of the unification of the architectural profession that began on April 24, 2024, with the adoption of the Declaration on the Fate of the Belgrade Fair and the General Staff Buildings.<\/p>\n\n\n\n

\u201cThis process was neither quick nor spontaneous; rather, the front of resistance gradually expanded from the architectural and conservation professions, through institutions such as the Republic Institute for the Protection of Cultural Monuments, then the Prosecutor\u2019s Office for Organized Crime, the international professional community and the broader public, the student movement, and finally the political opposition,\u201d Salata stressed, adding that in this sense it would be wrong to view this decision as an isolated business move or a temporary \u201cpause.\u201d<\/p>\n\n\n\n

\u201cThe respect that Mr. Kushner is now showing \u2013 respect that did not previously exist \u2013 is clearly directed at the strength of that broad social front, a strength that succeeded in elevating the issue of the General Staff building from a local topic to an international focus of interest, as a problem of international significance. Let us recall that this project was supposed to be the first \u2018Trump Tower\u2019 project in Europe,\u201d Salata notes.<\/p>\n\n\n\n

\"\"<\/a>
Protest in front of the General Staff building, poster reads \u201cWe won’t give up the General Staff building”; Photo: Ma\u0161ina<\/figcaption><\/figure>\n\n\n\n

Salata explains that over the past month, since the adoption of the lex specialis (a law passed to supersede existing laws), hundreds of major media outlets across the world have reported on the protests and resistance by citizens and students in front of the General Staff building. \u201cThat is a precedent showing that public pressure was not symbolic, but politically and reputationally very concrete and effective,\u201d Salata tells us.<\/p>\n\n\n\n

It Is Necessary to Recognize Our Own Victories and Strength<\/strong><\/h2>\n\n\n\n

\u201cThis is a big deal. Everything we have done together so far resulted in Kushner\u2019s withdrawal, and we should be proud and happy about that. This is a great victory. It should give us wind in our sails to continue with all the struggles ahead of us,\u201d Valentina Morav\u010devi\u0107 from the student- and architect-led General Staff Initiative told Ma\u0161ina.<\/p>\n\n\n\n

\"\"<\/a>
From the first lecture held about preserving the General Staff building at the Faculty of Architecture in Belgrade; Photo: Du\u0161an Stanojlovi\u0107<\/figcaption><\/figure>\n\n\n\n

Salata believes that \u201cin such long, exhausting struggles\u201d it is essential to recognize one\u2019s own victories and strength, not for self-aggrandizement, but to understand how to effectively move forward.<\/p>\n\n\n\n

\u201cFor that reason, I am convinced that Mr. Kushner will not return to this project, and as a member of the Association of Architects of Serbia, I welcome the fact that he showed receptiveness to the open letter addressed to him by our association, as the umbrella organization of architects in Serbia. Unlike earlier situations, there is now an explicit and public statement of withdrawal, given in the context of very strong international pressure,\u201d Salata told Ma\u0161ina.<\/p>\n\n\n\n

Next Steps: Reconstruction of the General Staff Building<\/strong><\/h2>\n\n\n\n

However, this is only the beginning of the General Staff building issue, Morav\u010devi\u0107 believes.<\/p>\n\n\n\n

\u201cNow the building\u2019s reconstruction must follow. The fight for the General Staff building, as we have emphasized many times, is a fight for the entirety of Serbia\u2019s cultural heritage. That heritage remains seriously endangered. Preserving the General Staff building draws a clear red line. After this victory, we must remain vigilant and must not allow something similar to ever happen again. It is necessary to dedicate ourselves to protecting cultural heritage in every possible way, because today it is in a precarious situation,\u201d Morav\u010devi\u0107 emphasizes.<\/p>\n\n\n\n

Salata adds that the question of the second investor, an Arab partner, remains open-ended.<\/p>\n\n\n\n

\u201cThe key issue is whether, without the protection of American big capital and the political PR shield it provided, there will be the capacity and courage to try to present the project as something publicly acceptable. My view is that if the same path and the same decision-making model outside the public interest and the profession continue, the outcome will end the same way as in Mr. Kushner\u2019s case,\u201d Salata tells us.<\/p>\n\n\n\n

In this context, Salata tells us that the next step for the professional community will be to launch a public campaign titled: \u201cReconstruction of the General Staff Building.\u201d Within this campaign, the public will be presented with the reasons, principles, and possible models of reconstruction based on the professional, cultural, and social values of this site. He assures the people of Serbia that there will be a clear insistence on transparent procedures, an international architectural competition, and the active participation of citizens in decision-making about the building\u2019s future.<\/p>\n\n\n\n

A.G.A.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Jared Kushner\u2019s proposed \u201cTrump Tower\u201d will not be built on the site of the former Yugoslav Army headquarters, known as the General Staff complex, The Wall Street Journal reported on December 15. People in Serbia are celebrating while the country\u2019s president has threatened criminal charges against all those who took part in the destruction of this \u201cinvestment opportunity.\u201d Ma\u0161ina spoke to architects and activists, who emphasized that it was public pressure that led to this result and commented on what the next steps should be for the cultural heritage site.<\/p>\n","protected":false},"author":2,"featured_media":20661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[379,380,381,18,378],"form":[71],"concept":[188],"contents":[],"coauthors":[5],"class_list":["post-20660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-architecture","tag-cultural-heritage","tag-kushner","tag-protest","tag-trump-tower","form-news","concept-society","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":[],"yoast_head":"\nFirst Trump Tower Hotel in Europe Defeated by Grassroots Movement - Ma\u0161ina English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.masina.rs\/eng\/first-trump-tower-hotel-in-europe-defeated-by-grassroots-movement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First Trump Tower Hotel in Europe Defeated by Grassroots Movement - Ma\u0161ina English\" \/>\n<meta property=\"og:description\" content=\"Jared Kushner\u2019s proposed \u201cTrump Tower\u201d will not be built on the site of the former Yugoslav Army headquarters, known as the General Staff complex, The Wall Street Journal reported on December 15. People in Serbia are celebrating while the country\u2019s president has threatened criminal charges against all those who took part in the destruction of this \u201cinvestment opportunity.\u201d Ma\u0161ina spoke to architects and activists, who emphasized that it was public pressure that led to this result and commented on what the next steps should be for the cultural heritage site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.masina.rs\/eng\/first-trump-tower-hotel-in-europe-defeated-by-grassroots-movement\/\" \/>\n<meta property=\"og:site_name\" content=\"Ma\u0161ina English\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/masinars\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-18T07:38:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T07:38:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.masina.rs\/eng\/wp-content\/uploads\/2025\/12\/General-Staf.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"956\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ma\u0161ina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MasinaRS\" \/>\n<meta name=\"twitter:site\" content=\"@MasinaRS\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ma\u0161ina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/first-trump-tower-hotel-in-europe-defeated-by-grassroots-movement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/first-trump-tower-hotel-in-europe-defeated-by-grassroots-movement\\\/\"},\"author\":{\"name\":\"Ma\u0161ina\",\"@id\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/#\\\/schema\\\/person\\\/958b9359404b87ce04cd3437b841249a\"},\"headline\":\"First Trump Tower Hotel in Europe Defeated by Grassroots Movement\",\"datePublished\":\"2025-12-18T07:38:04+00:00\",\"dateModified\":\"2025-12-18T07:38:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/first-trump-tower-hotel-in-europe-defeated-by-grassroots-movement\\\/\"},\"wordCount\":817,\"publisher\":{\"@id\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/first-trump-tower-hotel-in-europe-defeated-by-grassroots-movement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/General-Staf.webp\",\"keywords\":[\"Architecture\",\"Cultural Heritage\",\"Kushner\",\"protest\",\"Trump Tower\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/first-trump-tower-hotel-in-europe-defeated-by-grassroots-movement\\\/\",\"url\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/first-trump-tower-hotel-in-europe-defeated-by-grassroots-movement\\\/\",\"name\":\"First Trump Tower Hotel in Europe Defeated by Grassroots Movement - Ma\u0161ina English\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/first-trump-tower-hotel-in-europe-defeated-by-grassroots-movement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/first-trump-tower-hotel-in-europe-defeated-by-grassroots-movement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/General-Staf.webp\",\"datePublished\":\"2025-12-18T07:38:04+00:00\",\"dateModified\":\"2025-12-18T07:38:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/first-trump-tower-hotel-in-europe-defeated-by-grassroots-movement\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.masina.rs\\\/eng\\\/first-trump-tower-hotel-in-europe-defeated-by-grassroots-movement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/first-trump-tower-hotel-in-europe-defeated-by-grassroots-movement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/General-Staf.webp\",\"contentUrl\":\"https:\\\/\\\/www.masina.rs\\\/eng\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/General-Staf.webp\",\"width\":1440,\"height\":956,\"caption\":\"General Staff Building; 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